AUTHentic Blonde was developed to meet the specific needs of blonde hair. Drawing on our years of experience and close collaboration with specialists, we've created an exclusive care line with a natural formula that combines effective, highly effective ingredients to give every shade of blonde new shine and vibrancy, while also protecting against damaging influences and providing optimal care.

The products in our high-quality hair care line contain 100 percent purely natural ingredients such as lemon oil, argan oil, and coconut oil, as well as milk proteins and panthenol. We consciously avoid unnecessary, skin-harming, and harmful substances such as silicones, parabens, and sulfates to ensure the best possible results and good tolerability.